BOTH SIDES OF EVERY
ROOFING CONVERSATION.

Over two decades co-running one of the largest privately owned stainless and aluminum distributors in the country, Jeff learned that in a commodity business, the product itself rarely sets you apart. Steel is steel. What wins, and what keeps clients coming back, is how you solve problems, how creative you get under pressure, and how relentlessly you deliver value when the market gives you no other edge.

The same instincts that built those relationships in steel (the relentless problem solving, the creativity, the drive to deliver value where others saw only a transaction) are exactly what Pinnacle was built on. Commercial roofing is very much a commodity, but these systems inherently bring a different set of value propositions to any given building. Energy savings, lifecycle cost reduction, insurance reclassification potential, and zero-disruption installation aren’t just selling points. They’re measurable outcomes that show up on an owner’s bottom line.

As a Registered General Contractor with decades of hands-on development and construction experience, John has seen every corner that gets cut in commercial roofing, and paid for it. New roofs installed by reputable contractors, warranted on paper, leaking within two years. Seams that failed on year three. Flashing that was never right to begin with. The pattern was always the same: a conventional system with conventional weaknesses, and a building owner left holding the bill.

That firsthand frustration is what made SPF and silicone systems so compelling, and what led him to co-found Pinnacle. A seamless, self-flashing system with no joints, no fasteners, and no weak points isn’t just a better product. For John, it’s the answer to every roofing problem he spent decades dealing with on the other side of the contract.